THE PROJECT
Establishing an impact-led people and culture agency’s brand from the ground up, aiming to challenge norms and cut through blandness.
The People and Culture Co. (PaCCo) is a new people and culture agency.
Founded by a team of seasoned experts, the business partners with clients to drive real, lasting change through day-to-day organisational culture.
THE CHALLENGE
The People & Culture Co. believes better work is driven by better workplace culture, where people are inspired to achieve and support others to do the same.
So, they have set out on a mission to support leaders, teams and organisations to create healthier, safer workplaces with thriving cultures, so people do their best work
Making business services feel engaging and human is a big part of The People and Culture Co.’s approach.
The founding team signed on for Breakfast Strategy’s micro-business brand foundations sprint, and went from ‘messy thoughts’ to brand positioning, customer bullseyes, sharp value propositions and eye-catching brand expression in a matter of weeks.
Our outsider viewpoint helped craft a brand that’s personable, optimistic, measured and trusted — and introduced the world to some character-based branding featuring The People and Culture Co.’s mascot, PaCCo.
WHAT WE DID
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DISCOVERY
Half-day brand & client target workshop with the founding team
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FUTURES
‘What’s next’ in people and culture consulting, a future vision for a better solution
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DIRECTION
Clear positioning, seven points of difference that set PaCCo apart, plus client and service snapshots
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DEFINITION
PaCCo’s promise as Your Partner for Real Change, a brand mascot to guide clients through the people and culture journey
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ENGAGEMENT
A brand book, core marketing collateral, launch tactics, motifs and messages to unite the team and win work
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EMBEDDING
Fractional support to ensure the PaCCo team can easily turn planning into impact
THE IMPACT
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Speed
Kickstarting a new business with a right-sized brand solution, delivered quickly on site.
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Uniqueness
Standing out in an otherwise grey, cold and corporate competitive landscape.
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Collaboration
Aligning a team of independent creatives including Personified Design to create nimble brand solutions.
TESTIMONIAL
“Working with Breakfast was an absolute dream.
Clare broke the work into clear, bite‑sized pieces that made everything feel manageable, and struck the perfect balance of support and healthy challenge to stretch our thinking.
She genuinely supercharged our progress. In three months, we achieved what would have taken us a year or more on our own.”
Kirsty Elderton – Founder, The People and Culture Co.