THE PROJECT
Helping a bespoke creative events business sharpen its brand to leverage the power of unforgettable, sensory-rich experiences for the world‘s most elevated brands.
Zesty Events is an independent creative partner for bespoke brand events and experiences.
Everything Zesty touches is unforgettable, sensory-rich and transcends expectations.
THE CHALLENGE
Zesty Events had a brand that was created in the company’s infancy, which it had quickly outgrown.
The business was also struggling to stand out in a competitive market with newcomers appearing in Melbourne and Sydney’s events space.
Zesty’s founder and long-time Breakfast Strategy friend, Damien Boecasse reached out for a brand strategy sprint, including a brief for updating the existing brand, plus vision and goal setting for Zesty’s future.
The results?
A punchy, decadent brand refresh designed by Studio White Noise, strategic engagement plans for key stakeholders and a deeper understanding of Zesty’s special sparkle: Effortless delivery of unforgettable events, for elevated brands that want a trusted partner.
THE PLAN
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DISCOVERY
Half-day founder workshop, getting to the core of his skillset and the business offer
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FUTURES
Imagining future goals, client challenges & tangible milestones
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DIRECTION
Brand positioning and stakeholder value propositions to win new projects
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DEFINITION
A sharp creative brief that clearly expressed the brand transformation
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ENGAGEMENT
Working with Studio White Noise to redesign the Zesty brand
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EMBEDDING
A brand playbook to make decision-making clear & impactful, ideal for a small business
THE IMPACT
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Sprint
Working at a fast pace in flexible formats to fit a busy micro-business owner
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Toolkit
A directional toolkit of compelling brand messaging and clear customer targets, to make future decisions easy
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Collaboration
Strategic direction for Studio White Noise to pick up and run with, ensuring Zesty’s rebrand was landed first time.
TESTIMONIAL
“Working with Breakfast transformed what could have been a challenging project into a rewarding journey.
Clare’s exceptional leadership during the discovery phase and her collaborative approach made the entire process not just enjoyable, but genuinely inspiring.
Our brand sprint delivered practical guidance that continues to influence how we make decisions today.”
Damien Boecasse | Founder, Zesty Events
TESTIMONIAL
“Working with Breakfast Strategy and Zesty meant we were aligned from the very beginning.
We made sure the brand values and target market were communicated clearly and effectively.
From that foundation, we were able to land on a tactical creative outcome that not only reflected the client’s vision but also resonated deeply with Zesty’s audience.”
Rossco Karabelas | Co-Founder, Studio White Noise