Strategic fuel for human brands

Breakfast helps organisations create fresh, snackable and nutritious brand and marketing strategies.

We make transformation so delicious, it’s impossible to resist.

Why Breakfast

Culture eats strategy for breakfast.

It’s true.

You can craft the best strategy in the world, but if it doesn’t take into account the culture of the people in your organisation, your industry or your community, aka. ‘how we do things around here’, it will never become reality.

Breakfast makes strategies that work with your organisation’s culture, bringing everyone on the journey so nobody gets served something they didn’t order.

And if culture is part of the challenge, Breakfast can work with your people to evolve that, too.

What Breakfast does

Brand and marketing strategies baked with people in mind to fuel culture, every day.

Services we offer are blended bespoke to your organisation’s needs. Our core ingredients include:

Insight & foresight
Brand strategy, values, principles
Brand expression
Go-to-market, campaign & communications planning
Change management
Executive & team coaching

Who Breakfast is for

Best served to hungry minds.

Breakfast works directly with leaders, teams of all experience levels and agencies who need an injection of strategic flavour.

Organisational leaders
Brand & marketing directors
Internal marketing & creative teams
Brand & marketing agencies

The Breakfast Process

We eat challenges, bite by bite

Our process is designed to be intimate, digestible and nourishing. Six steps keep things simple and effective.

DISCOVERY

Understanding your organisation, its culture and sector, your people, plus any hidden special sauce
FUTURES

Asking ‘what’s next’ in your industry and in society, to futureproof our plan
DIRECTION

Agreeing a core direction for the brand and its marketing efforts, and for your teams
DEFINITION

Defining the brand, go-to-market plan, comms plan and internal change acceleration plan
ENGAGEMENT

Rallying your team, creating an ignition moment and setting the plan in motion
EMBEDDING

Working alongside your teams to ensure the plan is fuelling their day-to-day activities